when we think about healthy eating, fast food is way down there at the bottom of the list. better yet, it shouldn't even be on the list. McDonalds is a very popular fast food conglomerate and there have been issues about McDonalds being a catalyst for obesity in the U.S and things like that (have you guys watched Supersize Me? watch it if you haven't!). and i know they have been trying to make some changes to their marketing strategies in order to overcome the stigma and the many law suits (Americans just love suing people don't they) that have been thrown on them. so anyway i was browsing through their website and i found it interesting how their choice of words in their 'Eat Smart' page suggests that at the end of the day, it's all about personal choice.
the obvious emphasis on 'choice' and being 'smart' pushes the blame AWAY from McDonalds and onto the individual themselves. smart right? i mean i know as linguists we come across this all the time but til now i am still so amazed at how smth as simple as choice of words can open up a whole myriad of suggestions and meanings. awesome i tell you.
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