Wednesday, February 10, 2010

cornered

so i teach at CHIJ Katong Primary on Monday mornings and i was just looking around the canteen during my break and this stall name got me thinking.




if you can't see the image clearly the stall name is actually "Sedap Corner". "Sedap" is the malay word for delicious in case you didn't know. anyway the stall name got me thinking about how important names of places are in not only attracting attention but also portraying a particular image the stall owners wants to associate themselves with. of course, in a primary school, kids don't really care about the stall names. there's no need for any major marketing strategies. haha. but it reminded me of Adam's Corner, a popular food place in Singapore and then i thought of Poet's Corner and Speaker's Corner. basically the word "corner" haa been used in naming places, or groups. Looking the word up in the Longman dictionary online, i also found that in Britain, there's a term called "corner shop" which refers to a small shop near houses where people go to get daily needs, very much like our local mama shops. and the urban dictionary online described corners as places where 1) one can go to to get drugs, and 2) where one can find prostitutes. these rather controversial meanings aside, the point i'm trying to make is, obviously these places are not named "corners" based on their geographical location but rather the word has been made to refer to a quiet secluded place. as for Adam's Corner and Sedap Corner, i suppose the image being portrayed here is more of a humble and and cosy area for friends to get together to have a nice meal. the image targeted here by the use of the word "corner" is obviously not one that is grand and high-class. the word more appropriately indicates something more homey and close to heart.

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